COWER BEFORE THE
ALL-STAR SUPPORTING CAST
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Eleanor Roosevelt
Couldn’t resist Macfadden’s powerful wooing—to edit a magazine about babies.
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Franklin Roosevelt
How did Physical Culture quash rumors he was “unfit” to be president?
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Charles Atlas
Macfadden promised to make him a star—and paid for the privilege.
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Ed Sullivan
Ran Macfadden’s sports department, and emceed “rilly big” strongman shows.
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Walter Winchell
Green Graphic gossip spread slanderous stories of Macfadden munching meat.
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Upton Sinclair
Muckraking Jungle novelist worshipped Macfadden as his personal health guru.
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Rudolph Valentino
Doomed screen star’s legs were so perfect, Macfadden just had to feel them.
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Benito Mussolini
Dispatched a boatload of Fascist troops to invade Macfadden’s fitness citadel.
